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Straight Texture

Discover your texture

Hair Rules Texture Spectrum

Hair Rules Texture Spectrum - hair texture can be understood as being somewhere with in a texture spectrum that moves from straight to wavy to curly to kinky.






Straight textures are known for their uniquely unbending, flowing pattern. They can have fine to coarse strands.

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Wavy textures have a naturally loosely curving s-pattern. They can have fine to coarse strands.

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Curly textures are known for their looping or spiraling s-patterns. They can have fine to coarse strands.

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Kinky textures have tight coiling s-patterns. They can have a range of fine to coarse strands.

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Uncover Your Straight Texture

Hair that has a naturally unbending pattern. Straight textures can have fine, medium, or coarse strands.

Woman with long wavy hair standing on a city sidewalk

Pattern: Flowing

Identifying straight hair tends to be somewhat straightforward in terms of pattern. It can range from pin-straight strands to a gently straight-wavy shape as it approaches the wavy portion of the spectrum. It typically lies flat against the head, and is known for being smooth and shiny. Not sure if you have straight or wavy hair? Visit the wavy texture page!

In its natural state, straight textures are easily managed but can be resistant to holding up-dos or curly styles created by heat-styling. What’s less straightforward, and part of what makes individual textures so unique, is the other contributor of texture: strand thickness.

Strand Thickness

Texture goes beyond your hair’s pattern and encompasses the thickness of each strand, or cuticle, of hair. Straight textures can have fine, medium, or coarse strands.

Knowing the components that make up your unique texture is important. These characteristics can help you navigate which products work best with your hair.

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Closeup of long blonde straight hair on a white background

Straight Hair Concerns

Your texture is unique, but so is how you treat your texture and scalp. Oiliness, dryness, heat damage, flatness, dullness, color treatments, frizziness, and more all contribute to what products you need and how to use them. Visit our glossary to identify things that are unique to you, and learn how they might be affecting your hair.

Straight Hair Rules


Suds are your friend

Avoid an oily scalp with a sulfate-free, non-stripping, sudsing shampoo. Focus it on your scalp to help your roots achieve volume without drying out your ends.

For finer hair, gently cleanse every day.
For medium to coarse hair, gently cleanse every 2-3 days.

Try: Aloe-Grapefruit Purifying Shampoo


Heat protectant—a must

Say goodbye to dry locks, split ends, and breakage with a lightweight heat protectant!

A good heat protectant will protect your hair from heat styling, dullness, and frizz so your tresses keep flowing.

Try: Blow it All Out


Keep it simple

Straight textures are susceptible to oily, weighed down hair that can feel greasy due to their unbending, flowing pattern.

On a single day use a maximum of four products. A gentle shampoo, lightweight conditioner, and minimal styling products will help your crown shine.

Try: Nourishment Leave-in Moisturizer

Products for Straight Textures

From start to finish, we’ve got your straight locks covered.

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